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Putting
the GoGo in Art - How We Got our Name
The
idea for this web site was conceived like all great ventures--on
a cocktail napkin. After some serious scientific market
research (consisting of lively discussions with friends
and family) we came to the conclusion that people enjoy
art, but most information about art is not designed for
human consumption. Our vision then, was to create a web
site about art that is informative, entertaining, and accessible.
While
we were developing our concept, we were also struggling
with what to call this "new art thing." The Internet was
in its infancy, but the domain name "land grab" had already
taken place. After coming up with literally hundreds of
names, we found that more domain names than you could ever
imagine were already taken. Who are these people, and what
are they doing with all these web sites? (www.artsyfartsy.com
has been registered, but is not in use…yet).
Among the hundreds of names, one jumped out….Art a GoGo!
The word a gogo may conjure up visions of women wearing
knee high boots dancing in cages at a disco. Actually, a
gogo is a French term that means "as much as you like;
to your heart's content; galore." This name seemed to capture
our approach to art. Art exists to be experienced and enjoyed
by everyone, to what extent should only be limited by you.
We
invite you to join us on our journey through the world of
art. We hope you enjoy our perspective. Buckle your seat
belts!
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