Putting the GoGo in Art
for this web site was conceived like all great ventures--on a
cocktail napkin. After some serious scientific market research
(consisting of lively discussions with friends and family) we
came to the conclusion that people enjoy art, but most information
about art is not designed for human consumption. Our vision then,
was to create a web site about art that is informative, entertaining,
we were developing our concept, we were also struggling with what
to call this "new art thing." The Internet may be in its infancy,
but the domain name "land grab" has already taken place. After
coming up with literally hundreds of names, we found that more
domain names than you could ever imagine were already taken. Who
are these people, and what are they doing with all these web sites?
(www.artsyfartsy.com has been registered, but is not in use…yet).
the hundreds of names, one jumped out….Art a GoGo! The word a
gogo may conjure up visions of women wearing knee high boots dancing
in cages at a disco. Actually, a gogo is a French term that means
"as much as you like; to your heart's content; galore." This name
seemed to capture our approach to art. Art exists to be experienced
and enjoyed by everyone, to what extent should only be limited
you to join us on our journey through the world of art. We hope
you enjoy our perspective. Buckle your seat belts!